Advertising and Communications
If there's one thing the world doesn't need more of, it's advertising. Actually, if there's one thing the world doesn't need more of, it's bad advertising. In today's marketplace there's no shortage of boring, overdone, ineffective ads - not that the ad sales folks mind - but you need to stay out of the trap. By developing the right communications for the right audience, we can help make sure your precious ad dollars are spent effectively. To quote David Ogilvy, "unless your advertising is based upon a big idea, it will pass like a ship in the night." We agree. Let's get you noticed, shall we?
| > |
Print |
| > |
Outdoor |
| > |
Web |
| > |
Radio |
| > |
Collateral |
| |
| - |
Internal communications |
| - |
Point-of-sale/Trade show materials |
| - |
Sales force/Product materials |
| - |
Annual reports |
|
Marketing Strategy, Planning and Research
Don't jump without a parachute. Good advice; so why spend a dime on ads, direct mail or a Web site without a solid understanding of what you're trying to accomplish? Who is your audience anyway? What's the best way to reach them? What's your competition doing? If a train leaves Chicago at 3pm going 20 miles an hour.... Anyway, the point is that before you dive headfirst into marketing tools and tactics, we can assist you in focusing your efforts. Using a combination of common sense, hands-on study and formal qualitative and quantitative research, we can help you get the answers you need, develop a plan to get you on track - and bring results.
Direct Marketing
If you're the analytical type, have we got a marketing approach for you. It may not be the sexiest thing in the world, but direct marketing remains an excellent way to grow sales or build a customer/prospect base. Most importantly, it's measurable.
|
| Our formula? (Warning: not for the instant-gratification crowd). |
| 1. |
Create the right sales message. |
| 2. |
Deliver that message to the right audience. |
| 3. |
Assess the results. |
| 4. |
Adjust and repeat. |
| Direct response advertising |
| > |
Direct Mail |
| |
- |
List procurement and development |
| |
- |
Database maintenance |
| |
- |
Creative: copywriting and design |
| |
- |
Printing oversight |
| |
- |
Execution: lettershop vendor selection, mailing oversight |
| |
- |
Follow-through: Test, Test, Test (Remember? The three most important words in direct marketing?) |
Branding and Identity Development
Brand, brand, brand. That's all you hear these days. Own one word in the customer's mind. Create an emotional connection. That all sounds great, but in practice, it's not the easiest thing to do. It takes the right strategy, the right assessment of the market, and the right positioning (not to mention a viable product or service). Let's work together to create the right everything for your brand.
| > |
Logo Development |
| > |
Name Development |
| > |
Branding/Positioning Studies |
| > |
Competitive/Market Analysis |
| > |
Identity Kit Development |
| > |
Public Relations |
|
